EazyDiner’s business model

 

EazyDiner’s business model is a compelling blend of convenience, exclusivity, and strategic partnerships

Business Plan & Differentiation Points

EazyDiner positions itself as a comprehensive dining platform, offering:

• Restaurant discovery with curated listings and critic reviews.
• Instant table reservations at premium restaurants.
• Exclusive deals and discounts, often up to 50% off.
• Concierge services for personalized dining experiences.
• PayEazy, an in-app payment system that unlocks additional discounts.

What sets it apart is its focus on premium dining and guaranteed discounts, unlike broader platforms like Zomato or Swiggy that focus more on delivery or general listings.

Customer Acquisition Strategy

To attract new users, EazyDiner leans on:

• Prime Memberships: Offering guaranteed 25–50% discounts at 2000+ restaurants.
• Referral programs and seasonal campaigns.
• Exclusive tie-ups with banks and hospitality brands.
• Gamified rewards like EazyPoints, redeemable for meals or hotel stays.

Their app also simplifies the process with a sleek UI, real-time availability, and location-based suggestions—making it sticky for repeat use.

Business Tie-Ups

EazyDiner has forged strategic alliances with major banks, including:

• Axis Bank: Offers tiered dining discounts (15–40%) based on card type, plus birthday perks like 50% off and complimentary desserts.
• ICICI Bank: Provides additional discounts via PayEazy for net banking users.
• IndusInd Bank: Co-branded credit card with exclusive benefits (more below).

These partnerships not only drive customer acquisition but also deepen user engagement through financial incentives.

Why Customers Might Choose the EazyDiner Credit Card

The EazyDiner IndusInd Bank Credit Card is designed for foodies who dine out frequently. Key perks include:

• Extra 25% off (up to ₹1,000) every time you pay via PayEazy.
• 1-year Prime membership worth ₹2,495 included.
• Complimentary premium alcoholic beverage at select restaurants.
• 2 complimentary movie tickets/month and airport lounge access.
• 3X EazyPoints on dining, redeemable instantly.

It’s a lifestyle card that bundles dining, entertainment, and travel—making it attractive for urban professionals who value experience and savings.